A prototype is a draft version of a product in its 3-D form. This is supposed to showcase how a design you had on paper will look like when made into a real life product. Prototyping is a visualization of the concept. This then goes on a iterative process where a constant feedback loop is created and each time the concept is redesigned to change something, to incorporate some feature based on the response obtained from the customer. Well, customer is the king, if the product doesn't satisfy the need of a customer, he will not buy it, if he doesn't buy it , you don't have sales and if you don't have sales, you don't have revenue and without revenue there is no profit and without profit, there is no means to fuel your venture and ultimately it will shut down. So the ultimate aim is to make something that someone needs or fulfills some need for which one would be willing to pay a certain amount of money.
Prototyping comes in handy at an early stage of product development. It's easier to change and update design, implement new features when just a prototype is made. Infact it might take several iteration before a final product is ready. Especially for start-ups where the capital spent on each and every aspect counts and any expense saved is capital saved for use at some other aspect of startup. Prototyping helps one to refine ideas, identify challenges, and create a tangible representation of a design. Let's embark on a journey to make a prototype. Starting with,
Understand the purpose of Prototyping:
Define the primary purpose of prototyping, validating design concept , testing functionality and identifying potential improvements.
The main aim of a prototype is to see the product visually and seek response from potential user. It serves as a pathway to demonstrate the functionality of the product to potential investor.
Identify prototyping objectives:
Set clear objectives for prototyping, testing specific features, assessing user experience, or evaluating materials.
Its highly recommended to align the prototyping objective with the overall project aim. Prototype, once major features and characteristics have been finalized. Define what aspect of a product has to be validated first, is it it's usability, aesthetics, or technical feasibility.
Choosing the right prototyping material:
There are different prototyping methods such as rapid prototyping, 3D printing and physical modelling.
One of the fastest and most economical way of prototyping a physical product is to design it in paper. Give it the form that you have in your mind. Other option is use a 3D printer, many of which are readily available on amazon or get in touch with people who provide 3D printing services. It shouldn't cost more than $50 to get a fairly simple PLA material 3D printed model. Depending on complexity and finish there are plenty of 3D printers. Even Metal 3D printers are available.
Creating a prototype plan:
Create a prototype plan by defining scope, setting a timeline, and allocating resources. A well thought out plan for prototyping with a clear and concise outcome determines what you need to design and check that feature in the prototype.
Collaborative Prototyping:
Involving cross-functional teams in the prototyping process. Doing so brings diverse perspective to the table . The process always involves designers, engineers and end-users. The collaboration between different teams leads to better quality product in the end.
Material selection:
Based on product and feature select appropriate materials. consider cost, durability and manufacturing ease.
For example a smartphone case, consider we have two materials, A and B. Material A is durable and shock-absorbent material such as polycarbonate. High impact polycarbonate provides excellent protection against accidental drops. It absorbs impact energy, preventing damage to the phone. Material B is a flexible light weight material, such as silicone, which enhances the grip and ease of handling.
So the two materials offer different features, one is impact resistant and other is more about feel, comfort and flexibility. Weigh in on each aspect of material and how it impact the user experience.
Iterative prototyping:
Product design is an iterative process. It takes many iteration to arrive at a final design that satisfies the needs and fulfills the requirements. So design-prototype-feedback response-reiterate. Keep a track of what changes were made and how it impacted the product that you arrived at. At the end it will give a visual treat to see where you started and where you arrived.
Testing and Evaluation:
Testing and evaluation is mainly guiding the user or customer through a product journey and make them try the product the way you intended them to use it. Along the way gather feedback and evaluate if the customer experience is as as you expected. If not ask what they find odd, ask them to explain what they feel. the overall goal here is to make sure the prototype functions as intended, all its features and testing it properly.
Addressing challenges in prototyping:
One of the major constrains while prototyping is the budget, try to understand the cost and time aspect of prototyping and if it fits in your schedule. Other aspect is the technical limitation. Provide a clear line of contact and coordination between different sources involved in designing a product and maintain a clear communication between teams so that everyone is aligned and no feature is missed.
Documenting and communicating results:
Document the entire prototyping journey, keep it updated and make it easily accessible to everyone involved in the process. Give emphasis on major challenges faced and how they were overcome and lessons learned. This would help in future projects that follow similar pattern and similar journey.
This short guide takes you through planing and aligning prototype objective with project aim, iterating design and taking the learning from each iteration and guiding customer through a user experience that is as smooth and easy as you imagined.